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In today’s competitive online business promotion, SEO copywriting plays a very important role in increasing the visibility of business. To be a good copywriter you have to combine genuine interest in the product with marketing and technical savvy. SEO copywriting is a technique of writing the text that is viewable on the webpage in such a way that it attracts the surfer. The website is visited by different users around the world, so it is necessary that the language should be simple, effective and informative. SEO Copywriting traditionally optimizes web page copy by targeting keywords phrases. Keywords need to be blended in the content but there should not be keyword stuffing in the content or else it may harm the quality of the content. Its main aim is to rank high in the search engines for the targeted search terms. Good information rich copy is very important for the client’s product marketing. Copywriting also optimizes other on-page aspects such as Title, Description, Keywords tag, Headings and alt text.  The main purpose of SEO Copywriting is to play a leading role in the marketing campaign of a website. The main objectives of SEO Copywriting are:

• The copy should be search engine friendly. As search engines focus on good quality content and give importance to websites with rich content.
• There should be a proper structure of the copy. The content should be in order that will help the visitor to understand.
• Making it compatible to both the visitors and the search engines.

The content of the copywriting should be eye catchy and should be able to convey the message of an organization to the target audience. Search engines always give preference to website that show genuine content and blacklist those that use additional pages or “doorway pages”. Such doorway pages are solely used for getting higher search engine rankings. Search engine looks for good quality, original website content and indexing pages. There are freelance copywriters who hire out their services solely to SEO, agencies or firms who specialize in SEO.

I remember Myspace being the major giant in the world of Social Media followed by Facebook, Twitter, Orkut accordingly. However, I never had my space on the Myspace network, but had a curiosity to join it sometime later. But before I could make up my mind I was asked to open an account on Facebook the least talked about then.

Well, at present I am not even interested in creating my profile on Myspace, as it shall not help me find me friends and make my presence better. Myspace was earlier popular with its own name and had a recognizable fame. But however, when you Google for Myspace all you find is the news related to its decline.

The twitter overtook the traffic of Myspace as the major population on MySpace (i.e. of the celebrities) made a shift to micro-blogging.  If there is one area of the market that Facebook has failed to penetrate then it is the market for those who desire the faux-belief that they are in some way close to their favorite musician or actor.

The graphs and charts represented below show the estimated unique monthly US visitors to MySpace according to respective Quantcast.com report source. The decline in the traffic can be clearly seen up to August 2010. The traffic dropped from 60mn unique to just over 40mn. Unfortunately for Myspace the latest estimates from Alexa suggest that the traffic has kept on falling through September and October, at a quite alarming rate.

A gradual drop of Myspace unique visitors and a Steep rise in the Facebook users can be seen on the Graph below.

The below is graph targeting Facebook and Myspace as two main keywords being searched in Google. The trends show a long period of time over which both the websites had variant changes with respect to the searches and online traffic.

However, after such drastic ups and downs, Myspace hasn’t lost any hope at maintaining its presence online and retaining its users, despite of the fact no new users have opted to join the place. However, Myspace is redefining itself now. The website has rejuvenated its look and made a makeover. Recently Myspace has redefined its logo as below:

Whether this was supposed to be reference to the site being empty or a suggestion that the user base is stupid is purely up to your interpretation. Both would be perfectly applicable in the circumstances however. It is a pity that Myspace that used to be the buzz back in the day, has now been completely annihilated.

Adios MySpace, Facebook is the only place where I ‘like’ to be online always.

Social media can be said to have taken over the world. And the Two Biggies have settled to rule the World of Internet. The Twitter and Facebook have reformed the meaning of Internet marketing and Search Engine Optimization. The tweets and updates follow the user convenience and check for the upcoming trends on the social media. Businesses have opted to publish their deals and products being marketed in various forms of advertises and applications.

The applications on Facebook have kept youngsters engaged to the brand with fun and logic. Every other person is sure of getting fake results if he/she chooses for the “My love Percentage” but still the applications satisfy the users and they have fun sharing it with their friends. Such applications do not imply on the true lives but still leave impacts of or traces of you being lucky today! Facebook has thus brought about the change in the profile view recently. If you are using it more for your business the Facebook “use as Fanpage” option makes that possible.

Twitter on other hand is not to be blamed for lame applications and online gaming to keep people engaged to it. But somehow it does matter as the website features to update yourself with extremely quicker methods and share (Retweet) your friends tweet spontaneously. Many other websites have been working upon to enhance the use of Twitter as far as possible. Such websites are known to be the Twitter tools. The twitter tools engage people on Desktop and on phone. The wide range of Web and mobile specific applications leave no stone unturned in making a person more and more addicted to the technology. Tools like Short thesaurus for Twitter have been invented to help in use of short synonyms for particular words.

The twitter seems simple as utility. People have been mistaking the core utility of tweeting to just updating your lunch and dinner menus. All the Social media platforms are no more so social. They have come up with a new dimension in the marketing business. The customer support desk is stated to be more active on the Social media rather on their toll free numbers says an infographic.

So in today’s era if you have no presence on The Social Network you actually do not exist in the online census. The gmail and yahoo hardly matter today. It is the Facebook Messages that have been taking over and the Twitter ads coming up This April will shoot for a direct target on the Facebook and Google Ads.

Social media is spreading its tentacles for all the ventures available. What do you think will be the next target internet marketing or rather social media marketing idea?

Getting more traffic may be a headache for many search engine optimizers and webmasters; others enjoy life with their online fortunes. If you are interested in making your website the next big thing on the Internet and want to make a lot of cash with Internet marketing, then you have to be able to get more traffic, and leads.

Without a doubt, some website owners fall victim to highly expensive traffic generating methods they use. What you really need is a way that allows you to send millions of TARGETED visitors to your web site which turn into cash day after day. This article looks upon the various methods and strategies for bringing more traffic to your website: social networking, SEO, and blogs/forums. Although this article is mainly upon the strategies working upon the social media source of traffic.

Powerful Social Networking Strategies

Social networking provides the essential support to get you more targeted traffic much easier and more effective than any other traditional internet marketing methods. The best thing about using those social networks is that you can generate a huge amount of traffic even if you have no website or blog. All you need to do is prepare a simplified and sequential strategy for good social networking.

What you should do to make a good social networking strategy is:

1. Join groups.  After creating accounts, you should search for a nice group that is interested in getting what you are offering. Targeting the wrong people is the surefire way to lose. If you find your group on those media channels, then you have to give them a hand by providing many solutions helping them overcome their problems easily.
2. Sell yourself first, not your products.   Be sure that your products will be well-known after getting good reputation for yourself first. Marketers are always looking forward to work with obvious pros with reputations for quality.  Building a visible image with social media allows people to trust your, offers, and services. And that’s a really good way to promote your business by introducing yourself to the public as people are more concerned to know who they are dealing with.
3. Be a relevant resource. Becoming trusted and relevant resources is super easy.  First of all, just providing your followers with helpful tools, blog posts you’ve read, free software, etc doesn’t take much time.  The other person has done all the work, you just present it to your followers.  The more you become a resource for them, the more they will refer.

1. Keep strong communication. By keeping in touch with your readers by sending them instant messages, thank them for their comments, replying to emails.  Set up just an hour in a day where all you do is reply to people who have contacted you.  Most people NEVER get a reply from “marketers” – so that will immediately set you apart from the normal hype and again boosts trust in you as an authority.

Many Blogs are posting on the Good and Bad Predictions this year. However, here is another list as a gist of all the predictions being made online for the social media network on the World Wide Web.

1. Social Commerce will be a BIG word this year. People will be investing in setting up online social shops inviting the shopaholics and social bugs online to buy through social commerce.
2. Companies will try to determine how best to integrate with the explosion of social gaming.
3. Mobile version of the social site is a mandatory aspect of today’s world and if you don’t own an application you need to get updated.
4. Marketers will have a more focused market targeting new innovations and capturing the social audience.
5. Social Media will be the main stream keeping in mind the biggest platform of buyers and sellers as FACEBOOK followed by capturing their target audience on TWITTER and finally grabbing the attention to the working and profile of the company through LINKEDIN.
6. Small business will find a better chance and better place on Social media to compete with the bigger names at low cost bringing in big competition.
7. Fifty-four percent of all companies block social media in the workplace. Expect this number to decline as companies start to leverage their employees more and more as media outlets.
8. More people will learn they can plug their laptops into their high-definition televisions and watch online content and get rid of their cable television service – and bill. This will only result in the intensification of Net neutrality talks in Washington.
9. The trend of marketing dollars moving from traditional media to digital media continues at a rapid pace.
10. Social media will have an ever-larger impact in the search engine rankings.

We suppose that these and many more predictions rely on the internet making various promises and predicting the year ahead, However, the above mentioned some tend to be quite unique and stable on the recorded performance of the highly competing social media websites.

Many more online mergers and acquisitions are being predicted to come up. It is being predicte that Twiter and Facebook will be facing more and more competitions. Google ME is supposed to be landing this spring in competition with the other social media spaces. Orkut and Myspace have already lost their positions and nothing much can be expected out of them this year.

What are your points in addition to the Social media predictions?

What more do you think can be the part of the he database on social media predictions? Do share your views and comment on the existing predictions that have been hovering over the World Wide Web.

Affiliate article marketing is a great way to make money online and there’s a few ways that you can approach this for maximum benefit. Affiliate marketing has bought in a new direction to the internet mareting techniques in both promoting your product and at the same time earning from your promotions. In this post I’ll be discussing this topic and providing some practical tips for getting the best results from your articles.

What is Affiliate Article Marketing?

For those of you that don’t know, article marketing is where you write articles and submit these to article directories with intent of driving traffic to an affiliate offer to make money.

The concept is simple. Also, there are some great advantages of using it, some being that you don’t necessarily need a website to make any money, and another advantage is that the articles themselves can rank fast in the search engines if they are published on authority domains such as ezineartices.com

Article Traffic

Article marketing can be a good source of traffic generation. The reason to article marketing can just as mentioned above, i.e. writing and publishing articles on authority domains will get more of relevancy for the article and thus help build relevant backlinks to your websites. These articles can rank high in the search engines and usually require a lot less backlinks to do so. If you can get an article to rank you should get free traffic from it.

This can really earn a lot from being a regular article writer. But the point is that you have be consistent at writing articles and to be good in the language that you are supposed to input in your article, as that is also considered.

The key here is to find the sweet spot with the keywords you target. If you get the right competition level your articles will rank better than taking much of the backlinks.

If you keep publishing articles and linking back to your money site from within in them, then the traffic will slowly but surely begin to increase. It’s the same concept of many little streams create a big river.

I use this method for web pages that I know are converting for me, and simply need more traffic to make me more money. The reason I do this, is because if I have a 20 article site, there is only a limited number of keywords I can target with that site itself, unless I add more pages of course.

Once all the pages in the site are ranking in Google, it is important to make sure which pages or articles are helping me do this. Identifying them and linking them for the website make sense.

Article marketing does make much more sense now. It is much like a huge octopus spreading its tentacles to reach out on other sites and pull on a good traffic. This makes more of a sense if the website is working on conversion and wants to milk it for all it’s worth.

As it is the worldwide known fact that SEO is composed of on-page and off-page factor, this article is throws light on some of the important aspects of on-page factors.  On page factors are those factors that are directly linked to the website. The tools and applications used to optimize the webpage in order to build authenticity and develop its presence on the World Wide Web.  The points to remember while optimizing your site are explained below briefly enough to understand the idea of the term and concept:

• Robots.txt file:

Robots.txt file is an important file from the point of a search engine crawler. Being a SEO robot.txt file stands important on the context when we need to emphasize on specific pages for better page ranking results. Robots.txt file is used to specify the path of your website to the search engine crawler. The file includes the specification regarding which pages would be followed and indexed in the search engine database. Pages like rules and regulations are generally present on all the sites and they should not be followed to avoid excessive crawling time. Also, the privacy policies and other confidential pages should remain hidden and should not be indexed in order to avoid indexing in the search engine database and later result a search result.

• Sitemap (XML and HTML):

Sitemap is another instruction to the search engine crawler. The sitemaps are embedded in a site in order to provide easier navigation to the crawler. When a search engine crawler lands on a website, it first lands on the sitemap if present. It crawls through the WebPages as listed in the sitemap. Thus presence of a sitemap provides quick and efficient crawling.

• Coding functionality:

Websites should be built under low weight codes. The coding should be search engine as well as user friendly. The website should not include heavy javascript files, flash files; large images etc. such will slow down the downloading speed.  The flash files cannot be read by the search engine crawlers while large images take long –time to download.  The HTML coding should be free of errors and should be W3school validated.

The SEO friendly page titles do matter. The keyword should be embedded in the URLs. The use of keywords in the content, description and URL is helpful for SEO but Keyword stuffing should be highly avoided.

i)        The meta tags mentioned in the <head> </head> tag should again be optimized as per the target keywords. The description is suggested to be of 165 characters and title to be of 65 characters at least.

ii)       Use of <table> should be avoided as it is difficult for the crawler to crawl through the pages. Similarly the use of <frame> tag reduces the number of pages and the use should again be prevented.

• Sitemap:

One of the most important on page factor is the use of XML and HTML sitemap.  The sitemap is actually a graphical representation of the architecture of the website. Site map are essential for pages that have dynamic content, with more and more flash, or may have more of archived pages that are not linked in properly. Sitemap helps users navigate through the pages. The sitemaps helps crawlers guide through the website and its pages. Don’t overlook this simple step in your search engine optimization success

• Have a 404 Error Handling Pages:

404 Error handling pages are used to handle errors in the website when a visitor lands on a page which has an invalid link. The name ‘404 Error’ is used because the web server returns a response code of ‘404’, which means it couldn’t find a matching file/resource for the URL.

The above mentioned points are quite important from the SEO point of you.  Hence “ignorance is bliss” and this phrase does stands true for people who ignore the important points of SEO.

SEO Terminologies.

Working in an Internet Marketing field gives a large exposure to many creative things on the Web. The different websites that have innovative content, images, videos etc. depict various competitive backgrounds. A person involved in Internet marketing and search Engine optimization should be very well versed at searching. Searching helps you to expose yourself to the global network and to analyze on what you still are not aware of. Every single day brings to you loads and loads of opportunities to learn and grab. The best internet marketing specialist should be good at grasping the new techniques and implying them with his or her innovation at their work.

Search Engine optimization is composed a number of terminologies and techniques. This article will provide some of the important terminologies that are important for Search engine optimizers and classify them as per the white hat and black heat techniques.

White hat techniques and terminologies:

• Vertical search targeting: It is about targeting direct target zone. The advertising and marketing should be done for the direct niche market. Vertical market is a segment of search marketing with high potential growth.
• Link baiting: It means to create something that naturally attract back-links for your web page by getting people to talk about it, discussing it on forums, blogging about i, posting it on social bookmarking sites and linking to it from their sites. It also attracts a lot of visitors.
• Pagerank Sculpting: It is the act of optimizing your pages to flow PR pages through to your most important internal pages while shunting PR from unimportant pages by directing.
• Viral Content: Any kind of content, video, image that attracts customer’s attention and spreads like a fire through the word-of-mouth.
• Cross linking or Internal linking architecture: It is refers to how you inter-link various pages within your own website. This is used to help users quickly and easily navigate through your website to related content topics.

Black Hat techniques and terminologies:

• Mirror Sites: A website that is a replica of an already existing site, used to reduce network traffic (hits on the server) or improve the availability of the original site. Mirror sites are useful when the original site generates too much traffic for a single server to support.
• Crosslinking: The practice of linking together several domains usually owned by the same person or company in an attempt to artificially inflate site’s popularity.
• Doorway: Another black hat SEO practice that uses a single page stuffed with keywords to get higher rankings with search engines. Also known as gateway pages or bridge page.
• Cloaking: It is an unethical SEO practice attempting to mislead spiders about the actual content of the site i.e. misleading spiders by providing text in place of flash.
• Link farming: Link farm is a group of websites that hyper link to every other site present in the group. Generally the link farms are generated by automated software.

What do you know of social media? Tweeting, sharing, messaging and connecting. Is that all? Earlier social media was a fad but today it is more than that. Being a fad – social media platform grouped the different arenas of world population making a huge network of friends and family online.

But the entry of organisations and companies in order to spread the word about their product and services has improved the social media existence. Today social media is a big platform to build business online. Facebook has been reported to top Google’s weekly traffic. Social media have helped hearts conjoin and tie in for a pious wedding knot. Facebook has helped bring back old relations together. Since last year Facebook has shifted to increase 40% ROI growth.

Social media has helped people find jobs or in fact jobs find them. It has been reported that about a 95% people online have been hired through Linkedin.com.

It isn’t easy to reach millions of users and maintain the trust and relativity with them. It took about 38 years for Television to reach a population of 50 million people in the world. Internet took 4 years to touch people’s heart. But Facebook is recorded to attract more than 200 million users in less than a year and is now a proud community with more than 500 million users.

• 50% of mobile internet users in UK plug in to Facebook for daily updates and messages.
• Universities have stopped distribution of email accounts instead they have started using eReaders, iPads and Tablets.
• Google being the #1 search engine Youtube is notified as the second largest search engine.
• There are over 200,000,000 blogs found on the World Wide Web. 50% people on web blog or tweet daily.
• About 70% of the ages 18 – 34 have viewed live TV on web.

Social media has emerged as a new business expansion trend as socialnomics count on only 14% of people relying on the Google rank and advertisements but the majority population on earth depends and trusts the idea of publicity through the word of mouth.

Advertising on social media like Facebook or promoting your community or ad or blog or just anything on Orkut spreads to users in a random manner.

We do not find the products and services online but they find us and reach us through social media. Social media works on the concept of listen first and sell second – also a concept by Dale Carnegie.

“Social Media isn’t a fad but a fundamentalist shift in the way we communicate.”

Online presence has become the need of our day-to-day living both for personal and professional need. Discussion the professional aspect of social networking is a bit difficult but when you are used to it gets easier engaging people for the activities and the updates.

Business through social media is done so as to get in touch with your clients and customers daily and get to know what they need. All you have to do is to increase your visibility on the social networking platform by improving your connectivity. However, social media is not at all responsible to provide you back links.

Your presence online is through –

1. Social networking
2. Micro-blogging
3. Video promotions
4. Slide or document sharing
5. Photo sharing
6. Blogging
7. Newsletters

Facebook – the big giant in the social network has put up the “no follow” tag that stops the robots to crawl through and let the page rank flow. Involve people start through your friends and increase your friends list. Stop spamming on the social sites. Connect with Industry peers and experts to increase your relevant presence online.

Twitter – Micro blog through twitter and keep your peers updated. Follow relevant people and share and gain knowledge through links. Be a regular updater. Keep your followers engaged with your statements. Entertain questions and try solving the doubts.

LinkedIn – LinkedIn is a professional networking site. Try being professional online and improve your professional image by updating your area of knowledge and interest. Try getting relevant recommendations from relevant and authoritative people or your clients.

Video – promote your business by uploading relative videos. Uploading videos is not just sharing your video with people online but it is equally essential to optimize the video as per the search engines. Search engine robots cannot read the images and the videos or the flash files. The alt and title tag associated with the same should be properly placed and optimized so as to identify the video. Ibibo.com, vimeo.com, youtube.com, dailymotion.com etc are the sites suitable for sharing video.

Slide and document Sharing – Sharing documents and presentations online helps develop more traffic to the subject. Share documents that are related to your company. Sharing knowledge helps develop traffic and back links. Slideshare.com, Docstock.com and Scribd.com are the most used sites for uploading and downloading files and presentation. Slideshare.com is best preferred site for sharing presentation.

Photo sharing – sharing photos online is the most interactive method of gaining attention of your customers and readers. Flickr.com and picassa.com are the two major sites that share photos. Photo sharing brings in more interaction among people.

Blogging – Blogging is about sharing knowledge and inviting comments and queries for the same. Blogging about relative articles and new updates arising on the World Wide Web helps build traffic from relevant sources. Many blogs are set up to bring in group discussions on particular topics and to bring in queries by the customers. Hence, blogs are wonderful media for sharing knowledge.

Newsletter - A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. E-newsletters are the news articles directed generated to reach your mails as per subscription. Sending newsletters to your targeted audience is used to make them aware of the available of the new offers and upcoming products’ information.